Week’s Reads (2/12/16)

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Focusing on strategy. Happy reading shared via @ventureforall.

Smart use of partnerships to expand its reach. http://ow.ly/Y4khj
Is this a good move or just burning money? http://ow.ly/Y5Ums
The challenges of rebranding. http://ow.ly/Y9Wdt
Talk about capitalizing on an underutilized asset. http://ow.ly/YayJz
Will this be enough to turn things around? http://ow.ly/YaHDx

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